NOBLE | FAQs

NOBLE helps your gift officers customize their approach to planned giving donor prospects. NOBLE helps them understand primary motivation of that individual toward giving to their institution. This is invaluable over the course
of the relationship with that donor.

Just by giving us a call. We can have a friendly, informal discussion (no obligation) with us to determine the scope
of your challenges. This only takes 30 minutes or so and can be just to you at this initial point or a larger group,
if you wish.

For many of our clients, the objective is to further the donor's interest in planned giving. The institution may also wish to gently probe for the mindset around including the institution in a bequest, particularly if the donor has already made provision that was heretofore unknown.

A NOBLE survey will be customized to your audience and will be deliberately brief. A concise three or four questions,
is typical and allows us insight into giving motivations. The survey will be implemented via direct mail and email, results aggregated and presented to your team with recommended follow-up actions.

NOBLE survey responses (leads) may be available as early as 10 weeks from estimate approval. Initial milestones include the input process (2 weeks); survey generation and refinement (2 weeks); creation of supporting materials
for direct mail, and landing page (2 weeks); and production and implementation (3 weeks).

After the survey launches, we typically allow a generous response window, whereupon we analyze the data and append NOBLE codes to non-responders from your database.

We can handle everything and get it done for you in a timely fashion. Or you can have your "in-house" production group execute the project, if desired. We simply supply them with the files for execution.

The survey project is typically $9,500, depending on the degree of input and the depth of information desired. The fee includes input phase, survey instrument design, data collection, analysis, and NOBLE coding of responders and an inferred coded for non-responders.

The fee does not include e-blast fees, landing page hosting, or direct mail production, as many of our clients have these services in-house. These fees can be quoted upon request.

This effort typically pays for itself, potentially many times over, with a bequest that is made as a result of intentions being made apparent for the first time in the NOBLE survey.

Levels of engagement vary by institution. Some institutions are lucky enough to have strong emotional bonds with their donor base. With the NOBLE approach, it is likely you will receive more leads than in previous endeavors; ongoing leads are in proportion to the offer that is part of the (optional) follow-up outreach.

Act on them immediately. There is no better lead than a current one. This person or persons are interested in talking with you sooner rather than later. Have a system or methodology set up to contact them promptly.

Yes, there is a methodology that we employ to append NOBLE codes to these people. The accuracy of this will depend on the extent of your data on your donor database.

They indicate how your communications to specific groups within your audience need to be customized. They may have been treated as a massive homogenized group before...now you can connect with them in a meaningful way.

Any outbound communication with your audience or constituents...this is especially critical and important when dealing with fund raising situations. Your alumni or constituents can get turned off by messages that treat them as a group, rather than as an individual.

Absolutely. We are experts at direct marketing and can create very tailored communications that are designed to keep the donor/potential planned giving donor engaged through the life cycle of the bequest conversation.

The NOBLE codes will be typically useful for about five years. There are migrations of people from code to code and it is best to re-survey them.

The cost of our one-of-a-kind (and very helpful) one-day consulting visit is $2,000, plus travel and expenses.

Our partner, The Ogden Group, has developed a proprietary wealth overlay model that can quickly profile your donors to understand their full giving potential. Wealth Lion™ allows gift officers to ramp up their efforts to the right prospects, at the appropriate giving level.

The Ogden Group has worked with hospitals, health-related causes, colleges, foundations, and other non-profits for over 20 years.