NOBLE | What is NOBLE?

"89% of all Americans give to charity annually, but only 8% include a bequest

to charity in

their will."

Charitable giving is driven by intrinsic motivations that are different for every individual, even though they may share similar demographic and lifestyle characteristics. These characteristics fall into five basic categories: Noble (cause), Obligation, Benefit, Legacy, and Ego. When the first letter of each of these categories is set to a word, the result is NOBLE. This unique methodology—to increase planned gifts through identification of psychological motivations for giving—is named NOBLE. This methodology can be successfully applied to many institutional outreach programs.

Vincent van Gogh

Portrait of the Artist's Mother, 1888

Oil on canvas

The categories of NOBLE explained for an educational institution using typical donor
quotes are (roll over each letter to reveal):

NOBLE | Noble Cause. "(Institution) is a superb educational asset that instills grace and character in young children that attend. This noble cause should be supported."

Degas

Edmond Duranty, 1879

Pastel and tempera

The categories of NOBLE explained for an educational institution using typical donor
quotes are:

NOBLE | Obligation. "I give to (institute) because the school and my teachers helped me gain an awareness of the world and the foundation for a lifetime of learning. I would not be anything near what I am today without that experience. I cannot repay the ten-thousandth part that debt, but I can try."

Gauguin

Woman and Two Children, 1901

Oil on canvas

The categories of NOBLE explained for an educational institution using typical donor
quotes are:

NOBLE | Benefit. "My children attend (institution) and I believe that a substantial gift may permit me to have a say in how the funds will be spent to enhance their experience. When my grandchildren are eligible to attend, I will renew my support."

Tiziano Vecellio

Portrait of Francis I, 1539

Oil on canvas

The categories of NOBLE explained for an educational institution using typical donor
quotes are:

NOBLE | Legacy.
"Support for (institution) is a tradition in my family; I have made a provision for (institution) in my will: and it is my hope that my grandchildren might also choose to support them."

Renoir

Madame Renoir with Bob,1910

Oil on canvas

The categories of NOBLE explained for an educational institution using typical donor
quotes are:

NOBLE | Ego.
"When I give I like to make a difference, and I like people to know about it."

National Committee on

Planned Giving