We listen a lot. Regardless of the scope of your project, you will get the best thoughts of not one, but our entire group as well as others who are experts in the field. We are collaborative in nature, so approach to your situation is well thought out and tightly focused. In the end, our senior talent will help move your donors to action.

Bob Green
Mary Bonaccio
Jeff Pollock
Bob Green
President & Creative Director, The Verdi Group Bob is the key architect of the NOBLE methodology. A direct response expert, Bob’s work with the affluent segment has been key to his insights about how and why donors give. His for-profit clients have included luxury brands including: Caron perfume, Columbia (Sony) classical records, Cunard cruises, Equitable, Liquore Galliano, PaineWebber (now UBS), Prudential, Touropa European tours. On the non-profit side, Bob has provided creative direction for Deerfield Academy, Early Childhood Development Initiative, Genesee Land Trust, Hillside Children’s Center, Rochester Mentors, Stamford Museum & Nature Center, Association for 
the Blind and Visually Impaired, and others. Bob provided creative direction for the AMI/USA training center positioning, “Believe in the Child” in 2003. After a career on Madison Ave. and nearly twenty years with Saatchi & Saatchi, Bob founded The Verdi Group in 1995. Bob’s education includes:  University of Madrid, Certificate in Letras Españolas  La Sorbonne, (Institut de Phonétique), Univ. Paris  Amherst College, BA—Psychology  University of Phoenix, MBA—Marketing

Mary Bonaccio

Director of Client Services, The Verdi Group


Mary loves helping non-profits achieve their goals. Whether they are in need of a new messaging strategy to planned giving prospects, a fine-tuning of their list segmentation approach, or a method to uncover donor gift intentions, she enjoys digging in to make meaningful improvements
that have real impact.


A direct marketer by profession (with market research as an early career),
Mary understands the power of communicating a single message with a clear call to action. “You must tell people what they should do, how they should do it, and what’s in it for them. Do all that at the right time, and you’ve hit the magic formula for success.”


Mary’s non-profit work has included ABVI-Goodwill, Early Childhood Development Initiative, National Kidney Foundation (Upstate NY),
Rochester Mentors, Stamford Museum & Nature Center, and Unity
Health. In the education sector, she has worked with Deerfield
Academy, Montessori School of Rochester, and Association
Montessori Internationale.


Mary’s MBA in Marketing is from Syracuse University.

Jeffrey Pollock

Director of Planned Giving, The Verdi Group


Jeff has been involved in fund–raising and planned giving with many
non-profits in the Rochester area over the past two decades: Board of Trustees member and Financial Vice President of the Landmark Society, Board Member and Financial Director at The Arts and Cultural Council for Greater Rochester, Board member and past president of Writers & Books, Board member of Rochester Family Service and Board Member of the Girl Scouts of Western New York.  Finally, he was past chairman of the American Foundation for the Toronto Public Library.


Jeff’s work at The Verdi Group has supported Deerfield Academy,
The Hillside Children’s Center, Stamford Museum & Nature Center, and
The Landmark Society of Western New York.


Jeff’s MBA in Marketing is from the Rochester Institute of Technology.

© 2014 The Verdi Group, Inc.