ABVI boosts final phase of Centennial Campaign with NOBLE
The Association for the Blind and Visually Impaired was one of the first organizations to use the NOBLE approach for a capital campaign. They were in the third and final phase
of the campaign, and wanted to secure additional funding to furnish their new building with specialized medical equipment to serve the needs of the visually impaired.
The organization assessed the in-house files of potential donors who have not yet been touched by the capital campaign efforts. These included previous donors to other campaigns, inactive donors, (non-donor) families of those served by the organization,
and prospects of interest. NOBLE codes were applied through inference, and appropriate gift amounts assigned at the individual level for all mailed records.
Striking results from the campaign were noted across the NOBLE segments. 82% of
total dollars raised came from the Noble and Ego segments. The Ego segment, despite comprising only 8% of the mailed donor records, accounted for 41% of the dollars with
an average gift amount of nearly $235, over three times the average gift for this phase
of the campaign!