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"Top factor that dramatically reduces likelihood for a new charitable plan: birth of the first grandchild."
Russell James
Associate Professor,
Texas Tech University
"89% of all Americans give to charity annually, but only 8% include a bequest to charity in their will."
National Committee on Planned Giving
"Of $1 million + gifts made in 2012, higher education captured the largest percent (37%) of $70.5 billion."
London-based bank Coutts and the Indiana University Lilly Family School of Philanthropy
"Only 20% of bequests are known to the organization in advance."
Bob Congdon
Director of Development,
University of New Haven
"90% of donors over age 50 will die with no charitable estate plan."
Russell James,
Associate Professor
Texas Tech University
NOBLE is a proprietary donor motivation model that allows you to identify giving considerations for your major donors, to customize marketing activities according to donors' reasons for giving—in order to increase planned gifts and legacies.